YǏN Fine Jewelry Boutique by odd space ⇒ Contrasting strikingly from traditional Chinese gold jewellery, YǏN, an independent fine jewellery brand in China, designs their products in a minimal and delicate theory. It faithfully sticks to their design aesthetics that is to create a gold tattoo profoundly companying with the owner in both physical and mental.

The trial of this conceptual boutique store is regarded as an aesthetical discovery of minimalist and the design connotation. In order to maximally present and elaborate this jewellery, it was finally decided to be furnished into a wonderland under ‘the sea of clouds’.

Shop the Cloudy Look

This cloud lamp is made in an innovative material, created by Circu, designed in several layers and fine coating with a fire retardant. Inside, it has a light and sound system are controlled by a mobile app (Ilight) or a remote with several options: choice of music, light effects, and sleep time.

Every single jewellery from YǏN is a symbolic story. Drawing more attention to the space quality and brightness, we designed a display space under the ‘clouds’ to give a chance for those pieces of jewellery to narrate their unique stories hiding behind. When wandering through the clouds, to explore the design story behind and to harvest the beauty of golden inspiration.

The site is not large, measuring about 10.6 meters long and 3.5 meters across. The scale did not become a restriction to our imagination. Metaphorizing the 10.6 meters length into the sky, a drapery with soft surface stretching long and unbroken blurred the space boundary. Meanwhile, the ceiling was designed to be undulating to digest the stiff structural elevation difference.

Artificial stone from oversea has bespoke and presented the jewellery booth into a continuous floating cloud image, which not only highlights the space but also singularizes the warmness and doughtiness. With a soft and mild line shape, the white booth is able to gently catch the customer’s attention and guide them to the products. The golden pedestal is the shadow of clouds.