Little Stories, an Amazing Valencian Kids Concept Store by CLAP Studio – In March 2017, two partners came to CLAP Studio with the desire to create a Shoes Concept Store exclusively for children. The Studio started with a clear name, “Little Stories”, and the need to create a strong corporate identity, graphically, to create an interior design in accordance with it. After several workshops with the client, CLAP came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.

CLAP’s interior design goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time to highlight the products on display.

The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront. The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.

The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased.

Little Stories uses the primary colours, blue, yellow and red on a neutral white space that serves as a background to highlight the items on display.

The corporate image accompanies the user in an experience that goes from the exterior to the interior. Little Stories is a space created and designed for children so that their imagination flies through colour and geometric shapes. At the same time, the exposed product is the main object allowing variations in the ways of exposing.

Source: CLAP Studio

Pictures by: Daniel Rueda