Peter Marino’s Louis Vuitton Store in London ⇒ French powerhouse Louis Vuitton has reopened its London flagship on New Bond Street following 14 months of renovations to reveal a colourful retail destination housing the designer brand’s womenswear, menswear, accessories, and a selection of bespoke pieces exclusive to the store.
Over the course of 14 months, American architect Peter Marino has overhauled the fashion label’s store to feature bright fixtures and furnishings that evoke “happiness with no feeling of intimidation”.
The interior of the store is now composed of several expansive, double-height rooms which are each clad in sand-coloured stone tiles. Each one has been dressed with a selection of artworks, an attempt by Marino to bring the theatrics of the store’s window displays inside. Hanging from the ceiling you can see the swing chairs by the Campana Brothers for Objects Nomad by Louis Vuitton.
One wall on the ground floor – which is largely dedicated to womenswear – features a painting by American artist Sarah Crowner, which is covered in interlocking blue, orange and fuschia shapes.
A double-helix set of stairs crafted from oak wood connects customers to two of the store’s four floors. A totem pole by Matt Gagnon Studio that’s composed of illuminated disks extends up through a central void, while a cartoonish orange spiral sculpture by New York-based artist Josh Sperling has been mounted on the stairwell wall.
At this level, a secondary stairwell – which Scottish artist Jim Lambie has almost entirely covered in multi-coloured strips of tape – leads up to the second floor. It accommodates three personal-shopping suites.