Mooy Store in Antwerp Gives you The Pink Inspiration You Wanted ⇒ WeWantMore is a Studio that works to give their clients what they didn’t even think of. After spending a decade branding and design for brands, they accumulated a wide portfolio of clients that have been inspired by the studio’s work. Their experimental design approach sets them apart from any other studios.
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The starting point for the Mooy brief was the founder’s belief in the natural beauty of every woman. With some carefully selected healthy dishes on the one hand and premium skincare products on the other, Mooy wanted to cater both to the inner as the outer beauty of its clients. A concept we translated into a brand identity and interior design inspired by the round shape of a ‘tache de beauté – one of 7 attributes of female beauty.
The challenge for this 120 m² shop location was finding a concept that could bring the two mindsets together in one space. The studio found the answer in their vision for the brand identity, establishing two distinctive areas defined by the same round shape, quite literally creating two beauty spots: one for the inner and one for the outer body. The duality of the concept was reinforced by the use of two entrances, attracting people with two different interests.
A special feature in the design is the circular wall niche filled with custom- and handmade paper flowers. The terrazzo used for tables, kitchen and toilets, as well as the liquid floor were tailor-made to correspond with the different shades of pink of the brand identity.
The light fixtures were designed to evoke a natural, organic feeling. The result was an interior design with two very impactful circles and multiple shades of pink in a leading role, creating a strong visual link with the brand design.
Inspired by Pixar’s short-film, this sofa has a cloud-shaped form and its the perfect item for any bedroom and any other division. Breaking the barrier, this piece is both beautiful and comfortable. Every detail of this piece brings a touch of magic to any room and creates an illusion and sensation of levity in anyone who tries it.