Forte Forte London’s Boutique Colonial Colour Palette

Forte Forte London’s Boutique Colonial Colour Palette ⇒  Clay bricks, cement and plush velvet are just some of the materials that creative duo Giada Forte and Robert Vattilana have used for the interior of this fashion boutique, which has opened in west London. Located in London’s affluent Chelsea neighbourhood, Forte Forte has been decked out in a medley of materials that are meant to offer a “succession of tactile and visual sensations”.


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The two-floor boutique high-end fashion boutique was designed by the brand’s co-founder, Giada Forte, and her partner, creative director Robert Vattilana.



Red clay bricks have been used to line a majority of surfaces on the shop’s ground floor. In some areas, the bricks are laid flat, while in others they’ve been stacked horizontally and vertically to create an almost pixelated surface effect.



The bricks go on to appear in the outdoor courtyard, which lies at the back of the store. At its centre is a Japanese maple tree.



Brass – which Forte and Vattilana say is part of their “material grammar” – has been used to craft several fixtures in the store, including the wiry clothing rails, organically shaped mirrors and ultra-thin treads on the stairs.



Grey ceppo lombardo stone has been used to create a chunky service-counter and the base of greenery-filled planters. A block of pale-yellow onyx also forms the first step of the staircase. A couple of sculptural armchairs and chaise-longues have been added to bring a more domestic feel to space, as well as a couple of paintings and postcards from far-flung destinations.



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