09, Jul 2018 | Lifestyle  

Magical Secrets with André Oliveira, Circu’s CEO and Head Designer

If a child’s imagination can be infinite, Circu’s purpose is also similar: materialize the dreams of the little ones into magical pieces of furniture. A luxury brand, created by the Portuguese designer André Oliveira, where the eccentricity and exclusivity of the pieces are the brand’s strengths. Shell-shaped beds, aeroplanes that also serve to sleep or even a Van that can be transformed into a complete children’s room. These are some of the most iconic pieces of Circu, the brand that is leaving children and adults in love with her. André Oliveira opens the game and speaks now about the history, the inspirations, the present and the future of the most magical brand of children’s furniture.

 

Magical Secrets with André Oliveira, Circu's CEO and Head Designer André Oliveira Magical Secrets with André Oliveira, Circu's CEO and Head Designer Magical Secrets with Andr   Oliveira Circus CEO and Head Designer 3

 


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1. Circu was born in 2015. Despite being a recent brand, has a very different concept. What made you create Circu?

My academic and professional background has brought me to this sector. I have a background in Product Design and Interiors, coupled with a 13-years’ experience in Creative Design in the field of Child Care, I one of the world’s leading brands. All this made me have contact with all kinds of design for babies and children. In the meantime, the invitation to join the COVET design group came up, and there was the born of Circu. The junction of this invitation to join the company with my project culminated in a happy consequence of the two courses. But to create the essence and identity of Circu, my sources of inspiration had to be very varied. I drank from memories of my childhood, from games, movies, short stories and cartoons, to the present day, with trends evolving, such as games, movies and characters.

 

Magical Secrets with André Oliveira, Circu's CEO and Head Designer André Oliveira Magical Secrets with André Oliveira, Circu's CEO and Head Designer Magical Secrets with Andr   Oliveira Circus CEO and Head Designer 1

 

2. Circu is located in the segment of luxury children’s furniture, whose inspiration comes from the Disney universe and the children’s imagination, as we can read on the website of the brand. In your opinion, is it a constant the challenge to create pieces within this segment? Do the children still have the same interests they had a few years ago?

CIRCU is a brand passionate about the beauty, importance and ingenuity of the world of children, a magical world that is constantly innovating, just like every other market. It is a constant challenge to develop pieces that meet these dreams, from the ambitions of the imaginary world of children. There are inspirations that do not change. We recently launched Kings & Queens’ Castle and castles have always been a source of imagination and joy to children. There are timeless inspirations.

 

Magical Secrets with André Oliveira, Circu's CEO and Head Designer André Oliveira Magical Secrets with André Oliveira, Circu's CEO and Head Designer Magical Secrets with Andr   Oliveira Circus CEO and Head Designer 2

 

3. What is Circus main collection and what are these pieces inspired by?

Circu’s main collection is “Magical furniture” as it is the one that brings together the most emblematic and charismatic pieces of the brand. These are eccentric products, which are mostly inspired by Disney films like “The Little Mermaid,” “Toy Story,” “Up,” “Plans,” or “Pocahontas.” At the moment we have 4 other collections, including “illusion collection”, “sky collection”, “fantasy air Collection” and “Animals Collection”.

 

Magical Secrets with André Oliveira, Circu's CEO and Head Designer André Oliveira Magical Secrets with André Oliveira, Circu's CEO and Head Designer Magical Secrets with Andr   Oliveira Circus CEO and Head Designer 4

4. Which are the best-selling and most wanted pieces of the brand?

Our best seller is the Cloud Lamps, followed by Fantasy Air Balloon and Bun Van. They are truly emblematic pieces, which demonstrate well what is the essence and identity of Circu. Cloud Lamps have the function of lighting, in the form of a cloud, as the name itself, indicates. They contain LED bulbs with integrated speakers, being able to be controlled remotely with a command or via smartphone, and also, change and coordinate the light colour with light and sound effects. They are a decorative and interactive piece, a great help in the sleep of the little ones. Fantasy Air Balloon is a unique and large piece with a strong visual impact. It is a piece in which the base is in traditional basketry and whose versatility allows, at an early stage, to be used as a bed, and as the child grows, to be later transformed into a sofa. Still compliments with a 360º storage by drawers. All materials are of high quality, from gold leaf, synthetic fur and leather, silk and gold plated metal parts. The Fantasy Air Balloon is a piece that no one can be indifferent to. Bun Van is an iconic piece. Inspired by one of the most emblematic symbols of the automobile industry, few other vehicles have the ability to turn heads and evoke a spirit of freedom and adventure. It’s a perfect piece to bring fun and imagination to any room. In addition to its aesthetic aspect that immediately stands out from the view, this piece has a strong component of comfort, whose interior is composed of bed, desk, tv, minibar, sofa, wardrobe and plenty of storage. A fully equipped room in one piece. In this product, we also think about the conciliation between the leisure and the intellectual development of the child.

 

5. Circu is part of one of the largest European Design groups, Jthe Covet Group. What does Circu add to this Group?

The Covet Group is, in fact, one of the largest Design groups in Europe and it makes perfect sense to have in it the best brand of children’s furniture. CIRCU reinforces the authenticity, exclusivity and irreverence of the group’s design. We are a unique brand that has opened new doors to Covet, and this is something no other brand has dared to do. Circu adds to the group prestige, notoriety and above all, creativity.

 

Magical Secrets with André Oliveira, Circu's CEO and Head Designer André Oliveira Magical Secrets with André Oliveira, Circu's CEO and Head Designer Magical Secrets with Andr   Oliveira Circus CEO and Head Designer 5

 

6. Circu uses techniques of craftsmanship in the elaboration of its pieces. How does this technique bring value to the brand?

 

The specialization of the human hand is one of the foundations of our brand, which we do not give up. By informing our customers that the parts are handmade and that this allows them to be customized, we notice that they really value this factor. They perceive the importance of this art, the exclusivity that guarantees the piece, and the need to keep this technique alive.

 


⇒ See Also: THE ULTIMATE CLOUD LAMP TO RAIN SMOOTHNESS ON YOUR KIDS BEDROOM DECOR ⇐

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