23, Aug 2019 | Inspirations
Masquespacio is an award-winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates custom-made branding and interior projects through a unique approach that results in fresh and innovative concepts.
In 2019 they have been awarded ‘Interior Designers of The Year’ by the Spanish edition of The New York Times’ T Magazine. Previously they also have been awarded the ‘Massimo Dutti New Values’ award by Architectural Digest Spain and the “Wave of the Future” award by Hospitality Design USA, next to a continued international recognition by media specialized in the design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, Germany, France and Spain.
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The briefing was to create a space full of joy for kids and adults. A place where the kids reluctant to shopping are delighted to try a new collection of clothes. In a space reduced to 38 m2 Piccino needed to maximize the clothes exposure, besides offering an interactive spot for children.
The solution they’ve come up to was two kids who star the space, invite their new friends to enter their virtual sewing shop to choose and create their new clothes. A 3D world that will not fail to surprise parents and children is established.
Using modular furniture it is allowed to change the compositions of the store anytime, taking advantage of maximally of the reduced space for storage and for clothing exposure. Different branding elements are applied to the store without offending the protagonist public, the children.
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